That’s why we don’t celebrate Black Friday.

Black Friday is approaching, and while inboxes, websites and social media are slowly filling up with offers and discount codes, we at Drew’s Dogwear have decided to do something different.

We’re not celebrating Black Friday.

That also means that if you’ve already spotted something for your dog, need a Christmas present or simply need something new, you don’t have to wait for the price to drop. 

At Drew’s Dogwear, the price is the same today, tomorrow and on Black Friday.

We don’t want to create a need just because it’s cheap

For many people, Black Friday has become synonymous with big discounts and impulse buys. And while we certainly understand the joy of a great deal, we don’t want to encourage you to buy something you don’t really need just because the price has suddenly dropped.

We’d much rather you choose a product from Drew’s Dogwear because your dog actually needs it, because you love the design, or because you want to invest in something you can use again and again.

Does your dog need a new harness, sweater, jacket, or bag? Then, of course, you should buy one.

Don’t they? Then don’t.

For us, it’s not about getting you to buy as much as possible. It’s about creating products you’ll want to choose when the need arises.

Original designs and quality come at a price

Our products aren’t developed with the aim of cutting their price in half on one particular day of the year.

We create our own designs and spend time on things like fit, materials, functionality and details. That also means there’s more to a product than just the finished item you see in our webshop.

Developing and producing quality costs money. So we’d rather set a price we can stand behind all year round than raise and lower our prices according to the promotional season.

When you shop at Drew’s Dogwear, you shouldn’t be left feeling that you should have waited a couple of weeks to get the same product for significantly less.

We also want to look after our retailers

Drew’s Dogwear is available not only on our own online store. Our products are also sold through retailers who have chosen to stock Drew’s and introduce the brand to their customers.

Those relationships mean a lot to us.

That’s why we don’t want to compete with our own retailers by suddenly selling our products for significantly less on our own online store. We want to build strong, long-term relationships with the stores that choose to stock Drew’s Dogwear, and for us, part of that means having fair and transparent pricing.

Your dog deserves the best all year round

We believe your dog deserves great products.

Not just on Black Friday.

That’s why we’d rather focus on creating products with thoughtful design, great quality and functionality that can become part of your everyday life for a long time.

So if you’ve already started thinking about Christmas presents, need something for winter walks or have had a particular Drew’s Dogwear product on your wish list, you don’t need to wait for Black Friday.

There won’t be a bigger discount just around the corner.

At Drew’s Dogwear, you get the same quality at the same price today, tomorrow and on Black Friday.

Is your dog in need of a new wardrobe? Invest in quality instead of crazy deals.